What does CDI stand for in marketing?
The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers.
What is CDI and BDI in marketing?
BDI and CDI are indices comparing the relative strength of a market to overall sales. The Brand Development Index (BDI) is an index compared to overall brand sales. The Category Development Index (CDI) is an index compared to overall category sales. Like any index, a score of 100 is average.
What is CDI in media planning?
CDI = (Category Sales / Market Population) x 100. The markets falling over 100% are the best-performing markets. Marketers can use this data to decide to add more promotions, campaigns, and media weight to boost and support the market’s performance.
What does high CDI mean?
This indicates that the company should build more on the brand and should be in extension mode. 2. High CDI Low BDI – In this case the category is doing well but the brand is not able to capture the desired market share.
What is the market development index?
A market development index (MDI) is used in business development to figure out at what point maximum market penetration will happen. It is expressed as a ratio between the actual number of consumers vs. potential consumers in a specific market.
How do you calculate CDI in marketing?
To calculate: “Divide the percent of product category A’s total U.S. sales in market X by the percent of total U.S. population in market X, then multiply the result by 100 to get the index number.”
What does low CDI mean?
Low CDI Low BDI. Low market share and poor market potential. Both the product category and the brand are doing poorly; not likely to be a good place to advertise. Low CDI High BDI. High market share but monitor for sales decline.
Where can I find BDI and CDI?
If the category and/or brand you are interested in is represented in Simmons Insights, that is the easiest way to get BDI and CDI numbers. For BDI, search for your brand and then look in the “Brand Consumer” folder. For category, look for the variable that asks if the household consumes it.
How do you calculate market potential index?
The Market Potential Index for a product or service for an area is the ratio of the local consumption rate for a product or service for the area to the US consumption rate for the product or service, multiplied by 100.
What is MPI marketing?
OVERVIEW. The Market Potential Index (MPI) is an index that uses the segment composition of a geography to estimate customer potential based on the segment penetration rates of a chosen product, service or lifestyle.
What percentage of US companies sales potential is outside the US?
Yet fewer than 1% of the 30 million companies based in the United States export their products or services to other countries – a much lower percentage than in any other developed country.
What is MPI business?
The marginal propensity to invest (MPI) is the ratio of change in investment to change in income. It shows how much of one additional unit of income will be used for investment purposes.
Is it good to invest in MPI?
Reasons Why We Invest MPI Stocks:
It is among the best blue chip stocks in the Philippines. It is under our recommendation of BPPI stocks (Bank, Power, Property, Infrastructure) It is the leading Infrastructure holding in the country.
Is MPI better than Roth IRA?
The marketing material for MPI stresses that its features and benefits are slightly different than any current life insurance or annuity products on the market today. It even says that it’s a better option than putting your money in a Roth, Traditional IRA, or 401(k).